SK Telecom’s metaverse platform Efriend is also preparing a compensation system. It is an app that has surpassed 8.7 million downloads in one year since its launch.

It is similar to ‘open town’ in that it connects the virtual world and the real world. Efriend will add a large number of new functions to strengthen users’ participation in services within the third quarter.

Users will also be given points that can be used like cash when they attend and perform missions, and will also be able to send sponsorships to hosts hosting metaverse meetings.

Personal-based data sales models are on the horizon…Thanks to the blockchain

However, the highlight of the reward app is the blockchain-based service. Baobab Partners pays attention to dynamically moving data using the right to transmit personal information.

Currently, mobile data analysis companies such as IGAWorks scratch various information (data) from the web through ‘web crawling’ and sell it to companies as marketing information.

On the other hand, Baobab Partners controls all data on its web by individuals owning their own encryption keys. At this time,

Baobab Partners encrypts the entire process of individual-based data sales and compensation in a distributed database using a blockchain. In other words, Baobab Partners will become a kind of data bank.

Individuals hand over their web activity history (data) to Baobab, a database bank, under their own control, and Baobab is a model that provides dynamic data to companies.

An official from the blockchain industry said, “If Rep. Yoo Eui-dong’s bill on requesting location information and personal information exceeds the threshold of the National Assembly,

I will be able to control and sell my data that fell to big tech companies as soon as I agree to the terms of use.” The individual-based data sales model will be activated.