Metabus is by far the biggest issue in the retail industry these days. This is because it can target the MZ generation, which has grown into a digital native and consumer base. As the metaverse platform has rapidly emerged as a playground for the MZ generation, it increases the intimacy between consumers and brands within the virtual world, leading to continuous consumption offline. In particular, the trend-sensitive fashion industry also requires a digital transition to ride this trend, and digital fashion is becoming an important trend in the global fashion industry.

The competition for digital fashion in the fashion industry is fierce, led by global brands. Last year, Gucci introduced “Gucci Garden” in Roblox, selling digital bags that exist only in the virtual world for $4,115 (about 4.65 million won), and several global brands such as Valencia and Bulgari are introducing digital items and virtual stores on the metaverse platform. Montblanc introduced a pop-up store as VR along with Korea’s style tech (3D/VR/AR)-based fashion metaverse mall platform PASKER, providing an experience of virtual and real life together. Starting with global brands, domestic and foreign fashion industries are not only focusing their attention on digital fashion, but also presenting it as a major digital strategy.

F&S Holdings, which operates the fashion metaverse mall platform Fasker, will establish a Vietnamese corporation (FASSKER VN) and push for overseas expansion.

In order to establish a Vietnamese corporation, Fasker plans to strengthen its entry into the global market by recruiting CEO Park Hee-soo, who led the business in the Vietnamese game industry, as the head of the Vietnamese corporation